Beta golf business model case

The paper “Business Engineering in Beta Golf and Development Plan for HXL Technology " is a thoughtful example of a case study on business. Structure a process for realizing value for the founders. May 6. Session # Case: “Beta Golf”. Questions: Create a business plan beta golf business model case Beta Golf. Advocate a. model. Case study: Beta Golf, Sahlman and Roberts, (). Why does Beta Group exist? What economic function does it serve? What is the business model. The company has a small number of beta customers business model that will attract customers and investors. How many golf balls would fit inside the Empire.

Strategic Management in the Innovation-Active Organizations

What we said is anything we want to do has already been invented. So we were technology applications-focused, not technology pioneers. The developers are the scouts that get the arrows in the back. A good example of Beta working in technology applications was one of our first successes, using shape-memory metals for flexible metal eyeglass frames.

At the time, nitinol—nickel titanium—was a thousand dollars a pound. And all the tooling for small volume. Silicon Valley has died and thrived by it in the past 30 years: smaller, faster, cheaper, whether they recognize it or not. Arthur Contas volunteered to be our first BCG advisor, and for several years we had a real rapport.

He had been in early venture capital and understood the startup process we were taking on. But Arthur became sick, and Beta lost its initial champion. Len Friedel had a tough, but fair, BCG oversight role, and eventually worked with us before forming his own group in Chicago. BCG was a company in transition in the 80s.

It was after Len that we began to drift apart. But BCG had changed since Beta had begun. From a recruiting perspective, it did turn out to be valuable to consultants to have a chance to work on a Beta project. Nobody else could do that at that time. And it was fun for us and the consultants who could take some time to follow their ideas.

I also thought that BCG would be a big farm for ideas. As it turned out, we got few other fundable projects from internal BCG. Beta golf business model case And we were focused on not failing on the first few projects. All of us were very short-term, cash focused. Maybe like so many ideas, we were about 20 years too early. All that said, I really doubt our original plan would have worked without BCG. The fact that BCG and Beta have both grown to be impressive institutions in their own right is perhaps not that far from the ultimate objective at the time.

Charlie Garvin worked in the Menlo Park office—brilliant guy, from Mississippi. And it takes me hours to just make a compilation tape. And then all the royalty information is stored, and we could even wirelessly upload it every night. If you look at all the albums that are out there, almost none of them have more than two hits, other than the Beatles.

People are buying an album of 14 songs for 14 bucks to get two songs. If they can cherry pick those two for a buck each, your revenues go from 14 to 2. We tried raising the prices and royalty rates—still nothing doing. Deep, but weak. The record companies simply released the chart-topping songs to us at a much slower rate than our cash burn, so in , we shut it down. And another year went by and then we heard Blockbuster did a joint venture with IBM.

And they were going to do Personics. Expected Learning Outcomes Critical Judgment - Students will employ evidence-based approach to critically evaluate opinions and materials for decision making. Ethical and Social Understanding - Students will apply corporate ethical, social and civic responsibility in a global environment. PRME-Principles for Responsible Management Education - Students will develop responsible leadership principles to meet social and environmental responsibilities in a national, regional, global complex business environment.

Creativity - Students will generate innovative business related ideas to solve problems enabling adaptation to a changing regional and global environment. Effective Communication - Students will evaluate appropriate communication tools suitable to be used for effective written and oral communication and interaction in any business environment.

Team work - Students will collaborate with people of diverse perspectives to achieve goals. In depth Knowledge of Business Administration - Students will apply the theories and business related practices of business administration from a national, regional and global perspective. Innovative Creativity - Student will develope personal and team skills to generate new ideas to solve strategic problems.

Course Contents Introduction to Strategic Management. Assessment Elements non-blocking On-line simulation game participation. Word limit — Your answers should be organized as a well-structured legible fully integrated all tables and graphs should be correctly imbedded in one file text. You should write the number of a question before your answer.

The same should be done with each question. Publication Date: March 27, Source: Harvard Business School. The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs.

Beta has developed a new golf club technology that allows golfers to reduce the dispersion of miss-hit golf balls. The case addresses questions of strategy and finance as Beta considers its options to commercialize the technology. Also presents an opportunity to discuss Beta's unique investment approach. If you'd like to share this PDF, you can purchase copyright permissions by increasing the quantity.

Beta Golf by William A. Sahlman , Michael J. Roberts , Laurence E. Katz ,. Quantity price applied.